agency: in-house
creative direction: Nicole Chiala
animation/editing: Elizabeth Steinberg
We needed a video to help sell the Luis Vuitton empire on the idea of partnering with issuu on a few different levels. Although it needed to be fairly straightforward copywise, we were fortunate to work with the immeasurably-talented Elizabeth Steinberg to help bring the visuals to life. Not to mention, getting it done on a super tight deadline and budget.
agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Some projects require drinking a whole lot more Kool-Aid than others. This one might have required the least ever… despite the claim in the brief that “visual hacking is running rampant in offices across America.” Well, when I read that Designtex had created a transparent film for conference room windows that makes digital displays inside the room appear black, I was all-in. Science fiction had officially become science fact.
agency: in-house
creative direction: Nicole Chiala
design: Nicole Chiala
illustration: Maya Gürtler Lorentzen
When issuu was built 10 years ago, Flash was the gold standard for creating a magazine-like reader. Once it was clear Flash was going the way of the dodo, issuu’s engineers needed to find a solution and find it fast. Over the course of a year they managed to completely redesigned and re-engineered the core of issuu. For the #newissuu launch, we created a magazine called Orange Juice to help explain just how much work went into the new reading experience.
agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Snowshoe Mountain’s main village is at the top of the mountain. It’s just one detail that makes this little mountain (by Colorado standards of course) tucked away in the Alleghenies of West Virginia so popular with fans up and down the Eastern Seaboard for its skiing, snowboarding, biking, hiking, swimming, golfing, ziplinning, ATVing, clay-pigeoning and pretty much any other activity you can do outdoors. However, it’s not a place you can just show up and expect to fit in. There are rules that must be followed. Rules that everyone must adhere to in order to keep Snowshoe Mountain the sweet little gem it is.
agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
From miners, cowboys and farmers to artists, hipsters and moms, Levi’s has done a pretty good job covering America in denim. That said, sports fans were left out in the cold. Well, not literally since they were already fans of the product. However, Levi’s saw an opportunity to connect on an even deeper level with this passionate group, so they teamed up with the NFL to create a line of team-branded lifestyle gear. Centered around the hashtag #SHOWUP, this campaign provided great incentive for fans to class up their next tailgate by leaving their ill-fitting team jerseys at home.
agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
When you think of cider producing regions in America, Austin, Texas hasn’t exactly been the epicenter. Austin Eastciders is turning that notion on its head. Their apples come from centuries-old cider apple orchards in Europe, which means their cider isn’t overly-sweet like most American ciders. They make it that way because it’s how cider was made when it was the most popular alcoholic beverage in America. You know, before Prohibition went and ruined everything.
agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Resurrected from one of our past winter campaigns for Snowshoe Mountain, Wooly Ted became the voice for this summer’s Facebook quiz. Over the course of several weeks, Snowshoe’s fans had a chance to answer 15 trivia questions about the mountain during its warmer months. Prizes were awarded at random for correct answers, and a grand prize winner received an all-inclusive winter vacation package for 15 people. Sixteen if you count Ted.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala, Cameron Gallacher
Planning and producing a magazine can be quite messy when using a range of tools (email, Dropbox, Slack, etc.). There winds up being a lot of lag and confusion in the movement of assets and tracking of updates and approvals. For those looking to whip their workflow into shape, issuu has the perfect solution — issuu Collaborate. It allows an unlimited number of collaborators to work together on all aspects of the planning and production of the magazine from one central hub.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
There are more than 26 million free-to-read publications on issuu. In order to showcase the breadth of content found within this extensive collection, several “segment” campaigns are currently in the works. The first, Generators, focuses on a group of sensational young publishers producing high-quality magazines around fashion, art, music and design. Before the campaign launched, we invited six of these Generators to Hacienda issuu in San Francisco’s Mission district for an incredible weekend that was part conference, part workshop and part inspiration fest. We promoted the Generators campaign on issuu.com, issuu’s social channels and via an email newsletter.
agency: in-house
creative direction: Jeremy Lacroix
design: Rachel Rochelle
For anyone seeking digital distribution of their magazine, issuu makes it painfully easy. Simply upload a PDF of your publication and it will be presented in a beautiful online reader for a worldwide audience to enjoy. Of course, with more than 26 million free-to-read publications on issuu, occasionally something in the system will go awry. Rather than create a typical 404 page, we took it in a direction that issuu’s audience would connect with immediately.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
Magazine publishers looking to distribute their publications digitally find the biggest worldwide audience using issuu. Although the basic plan is free, a paid subscription provides a wealth of benefits to publishers wanting to monetize their publications. This ongoing series highlights a few issuu success stories as a way to help those publishers on the fence see the true value of upgrading.
agency: in-house
creative direction: Jeremy Lacroix
design: Rachel Rochelle
No matter what type of magazine or other publication you produce, issuu will publish it on their site in a beautiful reader for a worldwide audience to enjoy. You also have the option of embedding it on your own site or blog, sharing it on any of your social channels or printing it to distribute traditionally. Currently, there are over 26 million free-to-read publications available on issuu. This was a down-and-dirty brand campaign to attract new publishers.
agency: rabble+rouser
creative direction: Christina Schroeder
art direction: Matthew Sharpe
Weber grills are built like tanks. They don’t rust. They cook food evenly. And they last forever. Thankfully, we didn’t have to talk about any of that stuff because quality and durability are already built into the Weber name. We simply had to remind people what makes grilling season so great. These are anything but serious times…