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THE QUASI-DAILY DISPATCH

UNIQLO – Artist Tees

April 2, 2017

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

A fun little project for everyone’s favorite Japanese retail giant, Uniqlo. Every season they release a line of graphic tees in partnership with various artists. This round included a KAWS/Snoopy aka Joe Cool mashup, the abstract art of graffiti legend Futura and French artist André Saraiva with his signature character “Mr. A” (below). Copy needs were pretty light and straightforward and included social media posts, in-store signage and website copy. 

HEY, IT PAID SOME BILLS

LIMELIGHT HOTEL – Website

May 17, 2016

agency: Bravo Echo
creative direction: Olaf Richter, Graham Button
design: Pete Alwan

Luxury without a single nose in the air. That’s what you get when you stay at The Limelight Hotel in Aspen. It’s not exactly cheap, but what it offers in terms of community and focus on getting you outside to play is what makes it worth the higher price tag. We wanted the 140+ page site to feel as exciting as the hotel’s lounge.

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HEY, IT PAID SOME BILLS

JOHNS MANVILLE – Website

May 16, 2016

agency: gyro, Inc.
creative direction: Aaron Stern

For some reason, the people at Johns Manville weren’t into my idea of using Andrew Dice Clay to help make them stand out in the building materials category. They assured me those who were interested in Johns Manville insulation, roofing systems, HVAC products and fiberglass already knew JM was the best, and really got excited about all dry technical stuff. In other words, no foul-mouthed comics necessary. Who was I to argue, and so began my 5-month education on the world of JM building materials. All told, the finished site included over 150 pages.

jmsite

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HEY, IT PAID SOME BILLS

THE LITTLE NELL HOTEL – Website

May 13, 2016

agency: Genesis, Inc.
creative direction: Graham Button
design: Janet Johnson

For one of the nicest hotels in Aspen, The Little Nell’s website was one of the worst. Haha, okay maybe it wasn’t that bad, but it definitely needed a refresh to better reflect what level of service the hotel offered. In total, the site needed around 140 pages written.

tlnsite

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OLDER, DUSTIER STUFF

KIND SNACKS – #kindawesome

May 13, 2016

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles, Melissa Jun

Sit down with the founder of KIND Snacks and you’ll hear the word “and” a lot. He believes there’s no reason his snacks can’t be both healthy and tasty. This brAND philosophy gave KIND a unique position in the market, which is summed up in their lengthy tagline: Do the KIND thing for your body, your tastebuds & your world. The more we learned about the company, they more realized what they were doing was “kinda awesome,” and just like that #kindawesome was born. The campaign, in conjunction with the brand refresh, contributed to the doubling of KIND’s business in one year, from $200M to $400M.

threeadsA

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OLDER, DUSTIER STUFF

IBM – Engines of a Smarter Planet

May 12, 2016

agency: Ogilvy & Mather
creative direction: Vicky Azarian/Chris Lindau
art direction: Gina Whitt

Have you heard? Small to midsize businesses are the engines of a smarter planet. Sounds believable enough, right? Well, it was our job to convince SMBs they should fork over a chunk of change to IBM to make their business run smarter. Using current IBM customers, we created a series of animated videos to help tell these companies’ stories. The videos lived on the main SMB landing page, which also included games visitors could engage with while imagining all that IBM could do for them.

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