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emeht – WILDER GOODS
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THE QUASI-DAILY DISPATCH

UNIQLO – Artist Tees

April 2, 2017

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

A fun little project for everyone’s favorite Japanese retail giant, Uniqlo. Every season they release a line of graphic tees in partnership with various artists. This round included a KAWS/Snoopy aka Joe Cool mashup, the abstract art of graffiti legend Futura and French artist André Saraiva with his signature character “Mr. A” (below). Copy needs were pretty light and straightforward and included social media posts, in-store signage and website copy. 

THE QUASI-DAILY DISPATCH

LEVI’S – Made in the USA

February 1, 2017

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

It’s going to be a long time, if ever, before companies like Levi’s can bring their entire production back to America, but you gotta hand it to them for at least making small strides. Step right up, get your $100 501s right here!

NEW & NEWISH STUFF

LEVI’S – NFL Campaign

August 20, 2016

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

From miners, cowboys and farmers to artists, hipsters and moms, Levi’s has done a pretty good job covering America in denim. That said, sports fans were left out in the cold. Well, not literally since they were already fans of the product. However, Levi’s saw an opportunity to connect on an even deeper level with this passionate group, so they teamed up with the NFL to create a line of team-branded lifestyle gear. Centered around the hashtag #SHOWUP, this campaign provided great incentive for fans to class up their next tailgate by leaving their ill-fitting team jerseys at home.

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NEW & NEWISH STUFF

AUSTIN EASTCIDERS – Brand Work

July 9, 2016

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

When you think of cider producing regions in America, Austin, Texas hasn’t exactly been the epicenter. Austin Eastciders is turning that notion on its head. Their apples come from centuries-old cider apple orchards in Europe, which means their cider isn’t overly-sweet like most American ciders. They make it that way because it’s how cider was made when it was the most popular alcoholic beverage in America. You know, before Prohibition went and ruined everything.

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OLDER, DUSTIER STUFF

KIND SNACKS – #kindawesome

May 13, 2016

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles, Melissa Jun

Sit down with the founder of KIND Snacks and you’ll hear the word “and” a lot. He believes there’s no reason his snacks can’t be both healthy and tasty. This brAND philosophy gave KIND a unique position in the market, which is summed up in their lengthy tagline: Do the KIND thing for your body, your tastebuds & your world. The more we learned about the company, they more realized what they were doing was “kinda awesome,” and just like that #kindawesome was born. The campaign, in conjunction with the brand refresh, contributed to the doubling of KIND’s business in one year, from $200M to $400M.

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OLDER, DUSTIER STUFF

NIKE – Flyknit Lunar One+

May 12, 2016

agency: emeht
creative direction: John Lee, Jiae Kim
animation: Laundry

I’ve been an Adidas fan as long as I can remember, but you gotta give it to Nike for their ridiculously-innovative ways. This project launched right at the beginning of the whole basket-weave fad, which it turns out was much more than a fad. Flyknit is definitely the new standard in athletic shoe comfort. That said, you can guarantee those in Beaverton are busy coming up with the next big thing. Stay tuned…

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