agency: in-house
creative direction: Nicole Chiala
animation/editing: Elizabeth Steinberg
We needed a video to help sell the Luis Vuitton empire on the idea of partnering with issuu on a few different levels. Although it needed to be fairly straightforward copywise, we were fortunate to work with the immeasurably-talented Elizabeth Steinberg to help bring the visuals to life. Not to mention, getting it done on a super tight deadline and budget.
agency: in-house
creative direction: Nicole Chiala
design: Joel Barnard
As part of the free-to-publish deal we offer anyone who wants to publish on issuu, we get the rights to use any imagery in their publications for our marketing purposes as long as we credit the source. With so much incredible material to choose from we decided it would be a great resource to help freshen up our rather uninspired social headers. Each month we choose a new publisher to feature in this space. In return, several of these publishers have taken over our Instagram for a day and/or written blog posts for us during their featured month.
agency: in-house
creative direction: Nicole Chiala
design: Nicole Chiala
illustration: Maya Gürtler Lorentzen
When issuu was built 10 years ago, Flash was the gold standard for creating a magazine-like reader. Once it was clear Flash was going the way of the dodo, issuu’s engineers needed to find a solution and find it fast. Over the course of a year they managed to completely redesigned and re-engineered the core of issuu. For the #newissuu launch, we created a magazine called Orange Juice to help explain just how much work went into the new reading experience.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala, Cameron Gallacher
Planning and producing a magazine can be quite messy when using a range of tools (email, Dropbox, Slack, etc.). There winds up being a lot of lag and confusion in the movement of assets and tracking of updates and approvals. For those looking to whip their workflow into shape, issuu has the perfect solution — issuu Collaborate. It allows an unlimited number of collaborators to work together on all aspects of the planning and production of the magazine from one central hub.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
There are more than 26 million free-to-read publications on issuu. In order to showcase the breadth of content found within this extensive collection, several “segment” campaigns are currently in the works. The first, Generators, focuses on a group of sensational young publishers producing high-quality magazines around fashion, art, music and design. Before the campaign launched, we invited six of these Generators to Hacienda issuu in San Francisco’s Mission district for an incredible weekend that was part conference, part workshop and part inspiration fest. We promoted the Generators campaign on issuu.com, issuu’s social channels and via an email newsletter.
agency: in-house
creative direction: Jeremy Lacroix
design: Rachel Rochelle
For anyone seeking digital distribution of their magazine, issuu makes it painfully easy. Simply upload a PDF of your publication and it will be presented in a beautiful online reader for a worldwide audience to enjoy. Of course, with more than 26 million free-to-read publications on issuu, occasionally something in the system will go awry. Rather than create a typical 404 page, we took it in a direction that issuu’s audience would connect with immediately.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
Magazine publishers looking to distribute their publications digitally find the biggest worldwide audience using issuu. Although the basic plan is free, a paid subscription provides a wealth of benefits to publishers wanting to monetize their publications. This ongoing series highlights a few issuu success stories as a way to help those publishers on the fence see the true value of upgrading.
agency: in-house
creative direction: Jeremy Lacroix
design: Rachel Rochelle
No matter what type of magazine or other publication you produce, issuu will publish it on their site in a beautiful reader for a worldwide audience to enjoy. You also have the option of embedding it on your own site or blog, sharing it on any of your social channels or printing it to distribute traditionally. Currently, there are over 26 million free-to-read publications available on issuu. This was a down-and-dirty brand campaign to attract new publishers.
