agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Resurrected from one of our past winter campaigns for Snowshoe Mountain, Wooly Ted became the voice for this summer’s Facebook quiz. Over the course of several weeks, Snowshoe’s fans had a chance to answer 15 trivia questions about the mountain during its warmer months. Prizes were awarded at random for correct answers, and a grand prize winner received an all-inclusive winter vacation package for 15 people. Sixteen if you count Ted.
