agency: Think to Make
creative direction: Ryan Lee, Joel Barnard
design: Ryan Lee
When I got the call to work on a cannabis product, I was wary to say the least. After all, here in Colorado, the branding and marketing of everything weed so far was all very bongs and boobs. The designer assured me this was different and convinced me to come in to see the working prototypes and hear the founders’ story. Not only had they come up with a beautiful, ingenious solution for child-resistant safety packaging, they had a very refined sense of good branding. I also loved that they were simply using cannabis as their launch pad into all other industries that require safety packaging. Unfortunately, they have run into significant issues with producing the product here in America (which in non-negotiable for them), so it hasn’t come to market yet and I can’t actually show the product here.
