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August – 2016 – WILDER GOODS
Monthly Archives

August 2016

NEW & NEWISH STUFF

LEVI’S – NFL Campaign

August 20, 2016

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

From miners, cowboys and farmers to artists, hipsters and moms, Levi’s has done a pretty good job covering America in denim. That said, sports fans were left out in the cold. Well, not literally since they were already fans of the product. However, Levi’s saw an opportunity to connect on an even deeper level with this passionate group, so they teamed up with the NFL to create a line of team-branded lifestyle gear. Centered around the hashtag #SHOWUP, this campaign provided great incentive for fans to class up their next tailgate by leaving their ill-fitting team jerseys at home.

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ONLY IN BOULDER

TANTRA PARK

August 15, 2016

Who isn’t looking for a great place to take their kids for endless hours of pleasure?

THE QUASI-DAILY DISPATCH

STO RESPONSIBLE – Brand Work

August 6, 2016

agency: Think to Make
creative direction: Ryan Lee, Joel Barnard
design: Ryan Lee

When I got the call to work on a cannabis product, I was wary to say the least. After all, here in Colorado, the branding and marketing of everything weed so far was all very bongs and boobs. The designer assured me this was different and convinced me to come in to see the working prototypes and hear the founders’ story. Not only had they come up with a beautiful, ingenious solution for child-resistant safety packaging, they had a very refined sense of good branding. I also loved that they were simply using cannabis as their launch pad into all other industries that require safety packaging. Unfortunately, they have run into significant issues with producing the product here in America (which in non-negotiable for them), so it hasn’t come to market yet and I can’t actually show the product here.

 

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