agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Some projects require drinking a whole lot more Kool-Aid than others. This one might have required the least ever… despite the claim in the brief that “visual hacking is running rampant in offices across America.” Well, when I read that Designtex had created a transparent film for conference room windows that makes digital displays inside the room appear black, I was all-in. Science fiction had officially become science fact.
