agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
It’s going to be a long time, if ever, before companies like Levi’s can bring their entire production back to America, but you gotta hand it to them for at least making small strides. Step right up, get your $100 501s right here!
agency: in-house
creative direction: Nicole Chiala
design: Nicole Chiala
illustration: Maya Gürtler Lorentzen
When issuu was built 10 years ago, Flash was the gold standard for creating a magazine-like reader. Once it was clear Flash was going the way of the dodo, issuu’s engineers needed to find a solution and find it fast. Over the course of a year they managed to completely redesigned and re-engineered the core of issuu. For the #newissuu launch, we created a magazine called Orange Juice to help explain just how much work went into the new reading experience.
agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Snowshoe Mountain’s main village is at the top of the mountain. It’s just one detail that makes this little mountain (by Colorado standards of course) tucked away in the Alleghenies of West Virginia so popular with fans up and down the Eastern Seaboard for its skiing, snowboarding, biking, hiking, swimming, golfing, ziplinning, ATVing, clay-pigeoning and pretty much any other activity you can do outdoors. However, it’s not a place you can just show up and expect to fit in. There are rules that must be followed. Rules that everyone must adhere to in order to keep Snowshoe Mountain the sweet little gem it is.
agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
From miners, cowboys and farmers to artists, hipsters and moms, Levi’s has done a pretty good job covering America in denim. That said, sports fans were left out in the cold. Well, not literally since they were already fans of the product. However, Levi’s saw an opportunity to connect on an even deeper level with this passionate group, so they teamed up with the NFL to create a line of team-branded lifestyle gear. Centered around the hashtag #SHOWUP, this campaign provided great incentive for fans to class up their next tailgate by leaving their ill-fitting team jerseys at home.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala, Cameron Gallacher
Planning and producing a magazine can be quite messy when using a range of tools (email, Dropbox, Slack, etc.). There winds up being a lot of lag and confusion in the movement of assets and tracking of updates and approvals. For those looking to whip their workflow into shape, issuu has the perfect solution — issuu Collaborate. It allows an unlimited number of collaborators to work together on all aspects of the planning and production of the magazine from one central hub.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
There are more than 26 million free-to-read publications on issuu. In order to showcase the breadth of content found within this extensive collection, several “segment” campaigns are currently in the works. The first, Generators, focuses on a group of sensational young publishers producing high-quality magazines around fashion, art, music and design. Before the campaign launched, we invited six of these Generators to Hacienda issuu in San Francisco’s Mission district for an incredible weekend that was part conference, part workshop and part inspiration fest. We promoted the Generators campaign on issuu.com, issuu’s social channels and via an email newsletter.
agency: in-house
creative direction: Jeremy Lacroix
design: Rachel Rochelle
For anyone seeking digital distribution of their magazine, issuu makes it painfully easy. Simply upload a PDF of your publication and it will be presented in a beautiful online reader for a worldwide audience to enjoy. Of course, with more than 26 million free-to-read publications on issuu, occasionally something in the system will go awry. Rather than create a typical 404 page, we took it in a direction that issuu’s audience would connect with immediately.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
Magazine publishers looking to distribute their publications digitally find the biggest worldwide audience using issuu. Although the basic plan is free, a paid subscription provides a wealth of benefits to publishers wanting to monetize their publications. This ongoing series highlights a few issuu success stories as a way to help those publishers on the fence see the true value of upgrading.
