agency: Ogilvy & Mather
creative direction: Vicky Azarian/Chris Lindau
art direction: Gina Whitt
Have you heard? Small to midsize businesses are the engines of a smarter planet. Sounds believable enough, right? Well, it was our job to convince SMBs they should fork over a chunk of change to IBM to make their business run smarter. Using current IBM customers, we created a series of animated videos to help tell these companies’ stories. The videos lived on the main SMB landing page, which also included games visitors could engage with while imagining all that IBM could do for them.
