agency: in-house
creative direction: Nicole Chiala
animation/editing: Elizabeth Steinberg
We needed a video to help sell the Luis Vuitton empire on the idea of partnering with issuu on a few different levels. Although it needed to be fairly straightforward copywise, we were fortunate to work with the immeasurably-talented Elizabeth Steinberg to help bring the visuals to life. Not to mention, getting it done on a super tight deadline and budget.
agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan
Some projects require drinking a whole lot more Kool-Aid than others. This one might have required the least ever… despite the claim in the brief that “visual hacking is running rampant in offices across America.” Well, when I read that Designtex had created a transparent film for conference room windows that makes digital displays inside the room appear black, I was all-in. Science fiction had officially become science fact.
agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
From miners, cowboys and farmers to artists, hipsters and moms, Levi’s has done a pretty good job covering America in denim. That said, sports fans were left out in the cold. Well, not literally since they were already fans of the product. However, Levi’s saw an opportunity to connect on an even deeper level with this passionate group, so they teamed up with the NFL to create a line of team-branded lifestyle gear. Centered around the hashtag #SHOWUP, this campaign provided great incentive for fans to class up their next tailgate by leaving their ill-fitting team jerseys at home.
agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala, Cameron Gallacher
Planning and producing a magazine can be quite messy when using a range of tools (email, Dropbox, Slack, etc.). There winds up being a lot of lag and confusion in the movement of assets and tracking of updates and approvals. For those looking to whip their workflow into shape, issuu has the perfect solution — issuu Collaborate. It allows an unlimited number of collaborators to work together on all aspects of the planning and production of the magazine from one central hub.
agency: rabble+rouser
creative direction: Christina Schroeder
art direction: Matthew Sharpe
Weber grills are built like tanks. They don’t rust. They cook food evenly. And they last forever. Thankfully, we didn’t have to talk about any of that stuff because quality and durability are already built into the Weber name. We simply had to remind people what makes grilling season so great. These are anything but serious times…
agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles, Melissa Jun
Sit down with the founder of KIND Snacks and you’ll hear the word “and” a lot. He believes there’s no reason his snacks can’t be both healthy and tasty. This brAND philosophy gave KIND a unique position in the market, which is summed up in their lengthy tagline: Do the KIND thing for your body, your tastebuds & your world. The more we learned about the company, they more realized what they were doing was “kinda awesome,” and just like that #kindawesome was born. The campaign, in conjunction with the brand refresh, contributed to the doubling of KIND’s business in one year, from $200M to $400M.
agency: emeht
creative direction: John Lee, Jiae Kim
animation: Laundry
I’ve been an Adidas fan as long as I can remember, but you gotta give it to Nike for their ridiculously-innovative ways. This project launched right at the beginning of the whole basket-weave fad, which it turns out was much more than a fad. Flyknit is definitely the new standard in athletic shoe comfort. That said, you can guarantee those in Beaverton are busy coming up with the next big thing. Stay tuned…
agency: Ogilvy & Mather
creative direction: Vicky Azarian/Chris Lindau
art direction: Gina Whitt
Have you heard? Small to midsize businesses are the engines of a smarter planet. Sounds believable enough, right? Well, it was our job to convince SMBs they should fork over a chunk of change to IBM to make their business run smarter. Using current IBM customers, we created a series of animated videos to help tell these companies’ stories. The videos lived on the main SMB landing page, which also included games visitors could engage with while imagining all that IBM could do for them.