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social – WILDER GOODS
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social

THE QUASI-DAILY DISPATCH

UNIQLO – Artist Tees

April 2, 2017

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles

A fun little project for everyone’s favorite Japanese retail giant, Uniqlo. Every season they release a line of graphic tees in partnership with various artists. This round included a KAWS/Snoopy aka Joe Cool mashup, the abstract art of graffiti legend Futura and French artist André Saraiva with his signature character “Mr. A” (below). Copy needs were pretty light and straightforward and included social media posts, in-store signage and website copy. 

THE QUASI-DAILY DISPATCH

ISSUU – Publisher of the Month

February 12, 2017

agency: in-house
creative direction: Nicole Chiala
design: Joel Barnard

As part of the free-to-publish deal we offer anyone who wants to publish on issuu, we get the rights to use any imagery in their publications for our marketing purposes as long as we credit the source. With so much incredible material to choose from we decided it would be a great resource to help freshen up our rather uninspired social headers. Each month we choose a new publisher to feature in this space. In return, several of these publishers have taken over our Instagram for a day and/or written blog posts for us during their featured month.

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THE QUASI-DAILY DISPATCH

COLORADO 9 FOR HILLARY

November 10, 2016

agency: Bus Therapy
creative direction: Joel Barnard
copywriting: Joel Barnard

Ah, the joys of living in a swing state in the middle of a contentious election. I tried to do my part by reminding Colorado dems who were only paying attention to the polls that their vote truly matters. The campaign involved handing out buttons to Hillary supporters around the state and then posting a picture of the person wearing the button on Instagram with the tag #colo9forh. Although Colorado’s nine electoral votes went to the right candidate, we all know what happened in the rusty states where it truly, truly mattered.

colo9forhpins

NEW & NEWISH STUFF

SNOWSHOE MOUNTAIN – Mountain Rules

October 8, 2016

agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan

Snowshoe Mountain’s main village is at the top of the mountain. It’s just one detail that makes this little mountain (by Colorado standards of course) tucked away in the Alleghenies of West Virginia so popular with fans up and down the Eastern Seaboard for its skiing, snowboarding, biking, hiking, swimming, golfing, ziplinning, ATVing, clay-pigeoning and pretty much any other activity you can do outdoors. However, it’s not a place you can just show up and expect to fit in. There are rules that must be followed. Rules that everyone must adhere to in order to keep Snowshoe Mountain the sweet little gem it is.

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NEW & NEWISH STUFF

SNOWSHOE MOUNTAIN – Adventuring IQ FB Contest

June 25, 2016

agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan

Resurrected from one of our past winter campaigns for Snowshoe Mountain, Wooly Ted became the voice for this summer’s Facebook quiz. Over the course of several weeks, Snowshoe’s fans had a chance to answer 15 trivia questions about the mountain during its warmer months. Prizes were awarded at random for correct answers, and a grand prize winner received an all-inclusive winter vacation package for 15 people. Sixteen if you count Ted.

adventuring_iq_intro_1200x627

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NEW & NEWISH STUFF

ISSUU – Collaborate

May 19, 2016

agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala, Cameron Gallacher

Planning and producing a magazine can be quite messy when using a range of tools (email, Dropbox, Slack, etc.). There winds up being a lot of lag and confusion in the movement of assets and tracking of updates and approvals. For those looking to whip their workflow into shape, issuu has the perfect solution — issuu Collaborate. It allows an unlimited number of collaborators to work together on all aspects of the planning and production of the magazine from one central hub.

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NEW & NEWISH STUFF

ISSUU – Generators

May 17, 2016

agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala

There are more than 26 million free-to-read publications on issuu. In order to showcase the breadth of content found within this extensive collection, several “segment” campaigns are currently in the works. The first, Generators, focuses on a group of sensational young publishers producing high-quality magazines around fashion, art, music and design. Before the campaign launched, we invited six of these Generators to Hacienda issuu in San Francisco’s Mission district for an incredible weekend that was part conference, part workshop and part inspiration fest. We promoted the Generators campaign on issuu.com, issuu’s social channels and via an email newsletter.

Facbook_ 1200x628

view Generators website

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NEW & NEWISH STUFF

ISSUU – #issuusuccess

May 17, 2016

agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala

Magazine publishers looking to distribute their publications digitally find the biggest worldwide audience using issuu. Although the basic plan is free, a paid subscription provides a wealth of benefits to publishers wanting to monetize their publications. This ongoing series highlights a few issuu success stories as a way to help those publishers on the fence see the true value of upgrading.

drazesuccess

atlassuccess

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OLDER, DUSTIER STUFF

KIND SNACKS – #kindawesome

May 13, 2016

agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles, Melissa Jun

Sit down with the founder of KIND Snacks and you’ll hear the word “and” a lot. He believes there’s no reason his snacks can’t be both healthy and tasty. This brAND philosophy gave KIND a unique position in the market, which is summed up in their lengthy tagline: Do the KIND thing for your body, your tastebuds & your world. The more we learned about the company, they more realized what they were doing was “kinda awesome,” and just like that #kindawesome was born. The campaign, in conjunction with the brand refresh, contributed to the doubling of KIND’s business in one year, from $200M to $400M.

threeadsA

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OLDER, DUSTIER STUFF

MERRELL FOOTWEAR – Born to be Wild

May 12, 2016

agency: Genesis, Inc.
creative direction/art direction: Olaf Richter

When Merrell Footwear came looking for a new ad agency, they didn’t have much of a problem. They owned fit and comfort. They had incredible distribution. Their growth was remarkable. What they didn’t have was the attention of Millennials. Standing out in a sea of sameness within the category would be easy. Finding the right connective tissue with this audience became the true challenge. We did so by recognizing a universal truth: as humans, we are never more free than when we are outside. And at no other time in our lives are we outside more than during childhood. It was a time of innocence and wonder. Of fearlessness and endless adventure. And more than anything, pure joy. Our message to this generation became: to live life meaningfully today, let out the child trapped inside.

mrl_manifesto_ad

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OLDER, DUSTIER STUFF

PEARL IZUMI – Project E:Motion

May 12, 2016

agency: Genesis, Inc.
creative direction/art direction: Olaf Richter

They should rename the athletic shoe business the athletic shoe “claims” business. If you aren’t trying to convince people your shoes are built in some special way that will practically take all the work out of running, well then, you just aren’t going to sell many shoes. Imagine our surprise when Pearl Izumi came along and had actual scientific proof that their new midsole design indeed provided a more efficient run. At that point, we just had to piss off dog lovers and make a small child cry.

pi_print_dog

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