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film – WILDER GOODS
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film

NEW & NEWISH STUFF

SNOWSHOE MOUNTAIN – Mountain Rules

October 8, 2016

agency: Bravo Echo
creative direction: Olaf Richter
design: Pete Alwan

Snowshoe Mountain’s main village is at the top of the mountain. It’s just one detail that makes this little mountain (by Colorado standards of course) tucked away in the Alleghenies of West Virginia so popular with fans up and down the Eastern Seaboard for its skiing, snowboarding, biking, hiking, swimming, golfing, ziplinning, ATVing, clay-pigeoning and pretty much any other activity you can do outdoors. However, it’s not a place you can just show up and expect to fit in. There are rules that must be followed. Rules that everyone must adhere to in order to keep Snowshoe Mountain the sweet little gem it is.

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OLDER, DUSTIER STUFF

PEARL IZUMI – Project E:Motion

May 12, 2016

agency: Genesis, Inc.
creative direction/art direction: Olaf Richter

They should rename the athletic shoe business the athletic shoe “claims” business. If you aren’t trying to convince people your shoes are built in some special way that will practically take all the work out of running, well then, you just aren’t going to sell many shoes. Imagine our surprise when Pearl Izumi came along and had actual scientific proof that their new midsole design indeed provided a more efficient run. At that point, we just had to piss off dog lovers and make a small child cry.

pi_print_dog

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OLDER, DUSTIER STUFF

JEN HUDAK – Moving Mountains

May 12, 2016

A fun little video series I worked on with filmmaker Jon Roderick and skier Jen Hudak. I wasn’t able to travel with them to all the jealously-inducing locations around the world, but it was a fun project nonetheless. Straight up ski porn, brah.

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