agency: Ogilvy & Mather
creative direction: Vicky Azarian/Chris Lindau
art direction: Gina Whitt
photography/illustration: Heimo
I had long appreciated how smart the current IBM work was, which I was able to experience directly during my time at Ogilvy. This campaign was obviously a little different than most of the other work that was being done, but the overall “Smarter Planet” campaign’s visual interest translated nicely here via the work of Heimo.
