agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
A fun little project for everyone’s favorite Japanese retail giant, Uniqlo. Every season they release a line of graphic tees in partnership with various artists. This round included a KAWS/Snoopy aka Joe Cool mashup, the abstract art of graffiti legend Futura and French artist André Saraiva with his signature character “Mr. A” (below). Copy needs were pretty light and straightforward and included social media posts, in-store signage and website copy.
