agency: Bravo Echo
creative direction: Olaf Richter, Graham Button
design: Pete Alwan
Luxury without a single nose in the air. That’s what you get when you stay at The Limelight Hotel in Aspen. It’s not exactly cheap, but what it offers in terms of community and focus on getting you outside to play is what makes it worth the higher price tag. We wanted the 140+ page site to feel as exciting as the hotel’s lounge.
agency: gyro, Inc.
creative direction: Aaron Stern
For some reason, the people at Johns Manville weren’t into my idea of using Andrew Dice Clay to help make them stand out in the building materials category. They assured me those who were interested in Johns Manville insulation, roofing systems, HVAC products and fiberglass already knew JM was the best, and really got excited about all dry technical stuff. In other words, no foul-mouthed comics necessary. Who was I to argue, and so began my 5-month education on the world of JM building materials. All told, the finished site included over 150 pages.
agency: Genesis, Inc.
creative direction: Graham Button
design: Janet Johnson
For one of the nicest hotels in Aspen, The Little Nell’s website was one of the worst. Haha, okay maybe it wasn’t that bad, but it definitely needed a refresh to better reflect what level of service the hotel offered. In total, the site needed around 140 pages written.
