agency: EMEHT.
creative direction: John Lee, Jiae Kim
design: Nicholas Skyles
When you think of cider producing regions in America, Austin, Texas hasn’t exactly been the epicenter. Austin Eastciders is turning that notion on its head. Their apples come from centuries-old cider apple orchards in Europe, which means their cider isn’t overly-sweet like most American ciders. They make it that way because it’s how cider was made when it was the most popular alcoholic beverage in America. You know, before Prohibition went and ruined everything.
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