agency: in-house
creative direction: Jeremy Lacroix, Nicole Chiala
design: Nicole Chiala
There are more than 26 million free-to-read publications on issuu. In order to showcase the breadth of content found within this extensive collection, several “segment” campaigns are currently in the works. The first, Generators, focuses on a group of sensational young publishers producing high-quality magazines around fashion, art, music and design. Before the campaign launched, we invited six of these Generators to Hacienda issuu in San Francisco’s Mission district for an incredible weekend that was part conference, part workshop and part inspiration fest. We promoted the Generators campaign on issuu.com, issuu’s social channels and via an email newsletter.
Below is the guide we created for the publishers who attended our Generators Camp. It’s an example of a publication that has been published on issuu and then embedded elsewhere.
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