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creative direction – WILDER GOODS
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creative direction

THE QUASI-DAILY DISPATCH

BLACK EYE – Special Events Guide

February 20, 2017

agency: Bus Therapy
creative direction/design: Joel Barnard
copywriting: Kate Lacroix

My wife’s client needed an events guide produced and I needed a boatload of trade at one of Denver’s most hipster coffee shops/bars. Needless to say, everyone had their needs met.

THE QUASI-DAILY DISPATCH

COLORADO 9 FOR HILLARY

November 10, 2016

agency: Bus Therapy
creative direction: Joel Barnard
copywriting: Joel Barnard

Ah, the joys of living in a swing state in the middle of a contentious election. I tried to do my part by reminding Colorado dems who were only paying attention to the polls that their vote truly matters. The campaign involved handing out buttons to Hillary supporters around the state and then posting a picture of the person wearing the button on Instagram with the tag #colo9forh. Although Colorado’s nine electoral votes went to the right candidate, we all know what happened in the rusty states where it truly, truly mattered.

colo9forhpins

THE QUASI-DAILY DISPATCH

STO RESPONSIBLE – Brand Work

August 6, 2016

agency: Think to Make
creative direction: Ryan Lee, Joel Barnard
design: Ryan Lee

When I got the call to work on a cannabis product, I was wary to say the least. After all, here in Colorado, the branding and marketing of everything weed so far was all very bongs and boobs. The designer assured me this was different and convinced me to come in to see the working prototypes and hear the founders’ story. Not only had they come up with a beautiful, ingenious solution for child-resistant safety packaging, they had a very refined sense of good branding. I also loved that they were simply using cannabis as their launch pad into all other industries that require safety packaging. Unfortunately, they have run into significant issues with producing the product here in America (which in non-negotiable for them), so it hasn’t come to market yet and I can’t actually show the product here.

 

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