agency: gyro, Inc.
creative direction: Aaron Stern
For some reason, the people at Johns Manville weren’t into my idea of using Andrew Dice Clay to help make them stand out in the building materials category. They assured me those who were interested in Johns Manville insulation, roofing systems, HVAC products and fiberglass already knew JM was the best, and really got excited about all dry technical stuff. In other words, no foul-mouthed comics necessary. Who was I to argue, and so began my 5-month education on the world of JM building materials. All told, the finished site included over 150 pages.
