agency: in-house
creative direction: Nicole Chiala
design: Nicole Chiala
illustration: Maya Gürtler Lorentzen
When issuu was built 10 years ago, Flash was the gold standard for creating a magazine-like reader. Once it was clear Flash was going the way of the dodo, issuu’s engineers needed to find a solution and find it fast. Over the course of a year they managed to completely redesigned and re-engineered the core of issuu. For the #newissuu launch, we created a magazine called Orange Juice to help explain just how much work went into the new reading experience.