Warning: Parameter 2 to wp_hide_post_Public::query_posts_join() expected to be a reference, value given in /home/es21jle0q34e/public_html/wp-includes/class-wp-hook.php on line 308

Warning: Parameter 2 to wp_hide_post_Public::query_posts_join() expected to be a reference, value given in /home/es21jle0q34e/public_html/wp-includes/class-wp-hook.php on line 308
SHIMANO – Perfect Pair – WILDER GOODS
OLDER, DUSTIER STUFF

SHIMANO – Perfect Pair

May 12, 2016

agency: Genesis, Inc.
creative direction/art direction: Olaf Richter

No other bicycle component manufacturer has impacted the industry quite like Shimano. Although footwear isn’t technically a component, its connection to the bike’s powertrain can’t be understated. Shimano redefined the the shoe-to-pedal interface with the introduction of SPD back in 1990. Since then, delivering footwear with the same level of innovation, material selection and flawless functionality as every other Shimano product has remained a top priority. As more and more footwear competitors entered the market, it was our job to make sure both consumers and dealers saw Shimano footwear as one more essential component on the bicycle.

SHI_bsandt

SHI_numericalnames

SHI_support

SHI_hariest

SHI_gossip

SHI_crema

SHI_bones

SHI_7seconds

No Comments

Leave a Reply