agency: Lowe & Partners
creative direction: Vince Engel
art direction: Thomas Richie
It was a tough time to be working on Eddie Bauer. They were in the midst of trying to shed their outdoor-enthusiast reputation and become a “fashion” brand targeting city dwellers, poorly. Thankfully, this project grounded in pure inspiration landed on our desks. John Ryan is a stud, plain and simple. A paraplegic, he hand cycled across the length of Canada to raise money for spinal cord regeneration research.
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