agency: Digitas
creative direction: Kim Snow
art direction: Tony Larsen
The AMEX spg. (Starwood Preferred Guest) card is all about earning hotel points that can be used at Starwood properties all around the world. In fact, it’s so generous, you can earn a three-night stay after your first purchase. Somewhere around the third day of beating our heads against the wall, we came up with this simple visual solution of using the AMEX card as a hotel key. File under: painfully obvious.
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