agency: Dimassimo
creative direction: Mark Dimassimo
art direction: Jon Rosen
A series of print ads used whenever Crunch Gym needed to announce the opening of a new location. Crunch was a great client that understood how to get a lot of attention with a very limited budget. As much as they let us push the envelope, we were still amazed at how quickly they bought off on our idea of “virgin equipment” enticing people to come take a ride.
We also produced a one-of-a-kind SCRATCH ‘N SNIFF postcard that people hated to love and loved to hate.
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